How Clean Data and Ad Optimization Led to 199% YoY Growth and 42% CPA reduction for Blueprint

Client Overview

Blueprint, at the forefront of therapist enablement technology solutions, partnered with Onward to enhance their digital marketing initiatives and clinician acquisition.

the Challenge

Initially, Blueprint’s marketing framework suffered from inadequate marketing technology, unorganized & outdated campaign structures, and inaccurate event tracking, casting doubts on the efficacy of their ad spend. The shift to a data-first marketing strategy aimed to optimize budget usage and reach therapists more effectively, driving substantial growth.

Our Approach

Developed a New Marketing Backend

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Integrated Event Tracking

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Modernized Paid Search Strategy

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Custom Dashboards & Training

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Results

+199% New Account Volume

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42% Reduction in CPA

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Higher Quality Leads

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Data Driven Decision Making

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“This is the first time that my engineering, design, and growth team are aligned, and are working in unison towards a go to market strategy, before it was me in a dark room, and everyone else working on their own.”

Danny freed

CEO, Blueprint

“Partnering with Onward has transformed our ad strategy. Their transparent approach and expert insights have allowed us to maximize our ad spend, launch campaigns with confidence, and achieve significant growth.”

Chris Cutter

CPO & CPO, Blueprint

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