10x Growth Without Bloated Fees

Blueprint: 10x Spend, Zero Bloat

Blueprint had strong product-market fit but needed precision to scale efficiently. Paid media spend was increasing, but visibility into what was driving ROI, payback, and margin was lacking. Campaigns weren’t guided by insight. They were guided by instinct.

“A standard partner in the paid ad world is just going to go into the platform and post the content and say some prayers. With Onward, data is the central glue that allows us all to see what’s working, see what’s not, and quickly iterate.” - Chris Cutter, COO, Blueprint

Onward changed that.

They implemented a fixed-fee growth model - meaning Blueprint could scale ad spend without racking up bloated agency costs. And just as critically, Onward helped Blueprint gain full-funnel visibility:

• Real-time dashboards across five data sources
• Campaign-level ROI and CAC payback modeling
• Faster creative testing and performance feedback
• Clear attribution and margin tracking, daily
  
  

“We didn’t have real-time insight before. Now, it’s a single source of truth. I check it every day.” 

- Danny Freed, CEO, Blueprint

‍

In less than a year, the results spoke for themselves:

• 10x increase in monthly ad spend - with zero increase in agency fees
• +6,271% growth in active accounts
• +500% lift in monthly revenue
• 51% reduction in CAC payback period
• ROAS as high as 4.0x
  
  

“What Onward’s fixed model represents is an understanding of what the value you bring represents—regardless of size or scale.” - Chris Cutter, COO

‍Beyond the numbers, Blueprint gained a true partner.One that moved fast, got deep in the data, and stayed aligned on outcomes—not overhead.