Built to unify data & drive growth

We’re a hybrid team of engineers, analysts, and media buyers on a mission to make clean, actionable data the standard for every business.
Meet the team

Built to move fast and deliver results

Jerry Smith
CEO & Co-Founder
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Joe Najibi
CTO, Co-Founder
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Joey Smith
VP Ops, Co-Founder
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Danny Smith
VP of Growth, Co-Founder
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Noah Birnbaum
Head of Partnerships
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Brennan Carpenter
Growth Specialist
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Kyle Bombardier
Senior Growth Specialist
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We’re hiring!

Come and join our team
What we deliver

Big-tech experience, start-up hustle

We’ve scaled Meta’s first $1B client, driven paid social and search for 1,100+ major league sites, built eBay’s growth funnels, and launched a $250M+ marketplace with 1,000% YoY growth, all powered by data.
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Experience you can trust, results you can see

30+
Years Working at Giants
7
Team Members
100+
Ad Accounts and Dashboards Launched

Why We’re Different

"Once it's in your Onward data warehouse, you know that what's in there is trusted and It's updating every hour.

Jerry Smith
CEO & Co-Founder

“The main problem a lot of people have with data is that they just have the data. That’s different from having the answers, the insights, and the tools to move your business forward.”

Joey Smith
VP Ops, Co-Founder

"It's not only the marketing and media buyers its the media buyers, plus the data infrastructure."

Jerry Smith
CEO & Co-Founder
TeamTalk

Our People, Their Words

"When you hire Onward you get expertise, you get project management, you get execution and media buying, you get engineer, you get a small scrappy team of digital marketers."

Ryan Donovan
CMO, 500 Level

"Part of what Onward does in a really great way is, I can outsource this problem to Jerry and the Onward team and have a high degree of trust that we can give each other good feeback... it is an extension of my team, and they are very intergrated into the business."

Nate Lyman
CTO, Songfinch

"Previous to Onward, we tried a bunch of different agencies... but I would go back to my tried and true, which was a single Google sheet with 100 tabs... but in this world it was, what if I saw this customer data, combine with this transactional data, combine with this marketing data."

John Williamson
CEO, Songfinch

“Our data sources are a little messy… it’s sort of all intertwined. The dashboard is really helpful, because Onward and their team have made that the single source of truth."

Danny Freed
CEO, Blueprint

“A standard partner in the paid ad world is just going to go into the platform and post the content and say some prayers. With Onward, data is the central glue that allows us all to see what’s working, see what’s not, and quickly iterate on doubling down on what’s working.”

Chris Cutter
COO, Blueprint