Case Studies

Real results for data-driven teams

See how SaaS, DTC, and marketplace brands cut waste, scaled ROAS, and unlocked ground-truth reporting with Onward’s data stack and performance experts.
Grow with Confidence
$250M+
Ad Spend Optimised
10+ Million
Events Processed Monthly
1,000+ Hours
Saved Monthly For Clients
View all
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Success stories

Customer Testimonials

From early-stage founders to growth VPs, we work with operators who need clarity, not clutter—and results that speak for themselves.

“Onward, because they are sophisticated with data, were able to track all the events in our funnel.”

Chris Cutter
COO, Blueprint

"Previous to Onward, we tried a bunch of different agencies... but I would go back to my tried and true, which was a single Google sheet with 100 tabs... but in this world it was, what if I saw this customer data, combine with this transactional data, combine with this marketing data."

John Williamson
CEO, Songfinch

“What Onward’s fixed model represents is an understanding of what the value you bring represents regardless of size or scale. Bringing valuable expertise at a reliable and predictable price point, which I do think is a better model.”

Chris Cutter
COO, Blueprint

"When you hire Onward you get expertise, you get project management, you get execution and media buying, you get engineer, you get a small scrappy team of digital marketers."

Ryan Donovan
CMO, 500 Level

"For me, not having to spend time and mental effort on checking work, explaining how connections get made, making sure the attribution windows are the same, has saved me a ton of time and helped us put our best foot forward with clients."

Tom Balamaci
Fractional CMO, TBDigital

“Our team used to juggle multiple tools, dashboards, and reports. Now, with Onward, our internal reports and meetings are built with logic from their dashboards, simplifying everything and letting us go way deeper.”

Tyler Morley
Senior Manager International Strategy, Dr. Squatch

"Part of what Onward does in a really great way is, I can outsource this problem to Jerry and the Onward team and have a high degree of trust that we can give each other good feeback... it is an extension of my team, and they are very intergrated into the business."

Nate Lyman
CTO, Songfinch

"We were able to aggregate the data to more clearly see in buckets which products and offers were working and really help the client iterate on growth strategy a lot faster than they had done before. We sped up execution, testing and learning, more quickly able stop what wasn't working and accelerate spend in areas that had opportunities for the client."

Tom Balamaci
Fractional CMO, TBDigital

"Anyone can do the data problem, anyone can pull the marketing levers. But understanding how to harvest value in real time, as you build out more sophistication, thats where the value is. I think that's where Onward set themselves apart."

Nate Lyman
CTO, Songfinch

“It feels very much like an extension of our team. Very authentic, very casual, very focused on the data and the results, but also not taking themselves too seriously or us too seriously, which is a good match with our culture.”

Danny Freed
CEO, Blueprint

"If I got my way at the beginning, I would have wanted them to dive into performance marketing initiatives...

...but we're not in a world where we're going to charge you on X percent of ad spend, we're just going to find ways to spend more dollars. Beginning the relationship there... opened up this space of trust."

John Williamson
CEO, Songfinch

"One thing that I really like is we have a shared Slack channel... and we identify new opportunities to iterate on the dashboard, and they become available really quickly."

Nate Lyman
CTO, Songfinch

"When you hire Onward you get expertise, you get project management, you get execution and media buying, you get engineer, you get a small scrappy team of digital marketers."

Ryan Donovan
CMO, 500 Level

"Part of what Onward does in a really great way is, I can outsource this problem to Jerry and the Onward team and have a high degree of trust that we can give each other good feeback... it is an extension of my team, and they are very intergrated into the business."

Nate Lyman
CTO, Songfinch

"Previous to Onward, we tried a bunch of different agencies... but I would go back to my tried and true, which was a single Google sheet with 100 tabs... but in this world it was, what if I saw this customer data, combine with this transactional data, combine with this marketing data."

John Williamson
CEO, Songfinch

“Our data sources are a little messy… it’s sort of all intertwined. The dashboard is really helpful, because Onward and their team have made that the single source of truth."

Danny Freed
CEO, Blueprint

“A standard partner in the paid ad world is just going to go into the platform and post the content and say some prayers. With Onward, data is the central glue that allows us all to see what’s working, see what’s not, and quickly iterate on doubling down on what’s working.”

Chris Cutter
COO, Blueprint
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