Case Studies

Real results for data-driven teams

See how SaaS, DTC, and marketplace brands cut waste, scaled ROAS, and unlocked ground-truth reporting with Onward’s data stack and performance experts.
Grow with Confidence
$250M+
Ad Spend Optimised
10+ Million
Events Processed Monthly
1,000+ Hours
Saved Monthly For Clients
View all
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Success stories

Customer Testimonials

From early-stage founders to growth VPs, we work with operators who need clarity, not clutter—and results that speak for themselves.

"Onward turns complex, scattered data into clear actions and insights that reshape how we run the business and prove value to our customers."

Shawn Dym
Board Member, Springbig

“It feels very much like an extension of our team. Very authentic, very casual, very focused on the data and the results, but also not taking themselves too seriously or us too seriously, which is a good match with our culture.”

Danny Freed
CEO, Blueprint

“Anyone who says ‘Hey, we are thinking about bringing on an ad agency.’, I give them the story of us using a bunch, then we found Onward.”

Danny Freed
CEO, Blueprint

"Understand what works and what doesn't, and this is where Onward has been awesome - let's then define what the next layer that we want to peel back is, and what the new level of granularity is."

Nate Lyman
CTO, Songfinch

“Onward, because they are sophisticated with data, were able to track all the events in our funnel.”

Chris Cutter
COO, Blueprint

"I felt with Onward I could trust in execution on media buying and media strategy, but also their ability to provide the visibility, feedback loop and insights that would allow us to grow client businesses"

Tom Balamaci
Fractional CMO, TBDigital

"When you hire Onward you get expertise, you get project management, you get execution and media buying, you get engineer, you get a small scrappy team of digital marketers."

Ryan Donovan
Founder, Declaration Brands

“The authenticity is also with the results, not every test we’ve run has worked, so when it doesnt work its not like they try and claim it worked. It’s like ‘Hey this didn’t work. Here’s the next thing we can try, here’s the learnings.’, and Onward we go. (no pun intended)”

Danny Freed
CEO, Blueprint

"I'm up at 1:30 in the mroning trying to get answers on data, and in my Slack are 2-3 people from Onward... And they're matching that hustle... I've never had that in a data partner."

John Williamson
CEO, Songfinch

“Our data sources are a little messy… it’s sort of all intertwined. The dashboard is really helpful, because Onward and their team have made that the single source of truth."

Danny Freed
CEO, Blueprint

“We operate in HubSpot, but our revenue is in Stripe. We use a platform on top of that called ChartMogul. Then there are the ad platforms, and it’s all intertwined.

The dashboard is really helpful because Onward and the team have made it the single source of truth.”

Danny Freed
CEO, Blueprint

"I've been able to not have to go into the weeds and check every single piece of data. I have the assurance that with Onward's expertise the connections are being made and the data is being validated."

Tom Balamaci
Fractional CMO, TBDigital

"When you hire Onward you get expertise, you get project management, you get execution and media buying, you get engineer, you get a small scrappy team of digital marketers."

Ryan Donovan
CMO, 500 Level

"Part of what Onward does in a really great way is, I can outsource this problem to Jerry and the Onward team and have a high degree of trust that we can give each other good feeback... it is an extension of my team, and they are very intergrated into the business."

Nate Lyman
CTO, Songfinch

"Previous to Onward, we tried a bunch of different agencies... but I would go back to my tried and true, which was a single Google sheet with 100 tabs... but in this world it was, what if I saw this customer data, combine with this transactional data, combine with this marketing data."

John Williamson
CEO, Songfinch

“Our data sources are a little messy… it’s sort of all intertwined. The dashboard is really helpful, because Onward and their team have made that the single source of truth."

Danny Freed
CEO, Blueprint

“A standard partner in the paid ad world is just going to go into the platform and post the content and say some prayers. With Onward, data is the central glue that allows us all to see what’s working, see what’s not, and quickly iterate on doubling down on what’s working.”

Chris Cutter
COO, Blueprint