Real results for data-driven teams

“Onward is fast, and iterative, and experimental, and intelligent, and having been a founder and CEO in the venture-backed tech world, these are people I would hire. These are people I would want as a part of my culture.”

"When you hire Onward you get expertise, you get project management, you get execution and media buying, you get engineer, you get a small scrappy team of digital marketers."

"So again, they just feel like an extension of the team, just like you would pay a person or a group of people to, to do the work.

‍

And everyone is sort of aligned around wanting to achieve the outcomes."

"For me, not having to spend time and mental effort on checking work, explaining how connections get made, making sure the attribution windows are the same, has saved me a ton of time and helped us put our best foot forward with clients."

“The authenticity is also with the results, not every test we’ve run has worked, so when it doesnt work its not like they try and claim it worked. It’s like ‘Hey this didn’t work. Here’s the next thing we can try, here’s the learnings.’, and Onward we go. (no pun intended)”

“It feels very much like an extension of our team. Very authentic, very casual, very focused on the data and the results, but also not taking themselves too seriously or us too seriously, which is a good match with our culture.”

“We have data on five different platforms, and helping us figure out how to get it to the visualization, and have a single point of truth that we can look at, not just on a monthly basis but a daily basis.”

"If I got my way at the beginning, I would have wanted them to dive into performance marketing initiatives...

‍

...but we're not in a world where we're going to charge you on X percent of ad spend, we're just going to find ways to spend more dollars. Beginning the relationship there... opened up this space of trust."

"Anyone can do the data problem, anyone can pull the marketing levers. But understanding how to harvest value in real time, as you build out more sophistication, thats where the value is. I think that's where Onward set themselves apart."

“We wanted to test Facebook and Instagram, in the early days Onward was scrappy and helped us get some tests out there and use free tools to help get tests out for the graphics.

‍

We weren’t paying them directly for graphic design services, it was included because their incentives were aligned with ours."

“A standard partner in the paid ad world is just going to go into the platform and post the content and say some prayers. With Onward, data is the central glue that allows us all to see what’s working, see what’s not, and quickly iterate on doubling down on what’s working.”

"Onward has expertise understanding what the big players do at scale, then being able to break those same concepts and problems down, and model it out from a data perspective."