Case Studies

Real results for data-driven teams

See how SaaS, DTC, and marketplace brands cut waste, scaled ROAS, and unlocked ground-truth reporting with Onward’s data stack and performance experts.
Grow with Confidence
$250M+
Ad Spend Optimised
10+ Million
Events Processed Monthly
1,000+ Hours
Saved Monthly For Clients
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Success stories

Customer Testimonials

From early-stage founders to growth VPs, we work with operators who need clarity, not clutter—and results that speak for themselves.

"I've been able to not have to go into the weeds and check every single piece of data. I have the assurance that with Onward's expertise the connections are being made and the data is being validated."

Tom Balamaci
Fractional CMO, TBDigital

“A standard partner in the paid ad world is just going to go into the platform and post the content and say some prayers. With Onward, data is the central glue that allows us all to see what’s working, see what’s not, and quickly iterate on doubling down on what’s working.”

Chris Cutter
COO, Blueprint

"It's a very simple approach, but once you operationalize it, it allows you to make better decisions and allows you to scale, and it allows you to truly be profitable."

Ryan Donovan
CMO, 500 Level

“We have data on five different platforms, and helping us figure out how to get it to the visualization, and have a single point of truth that we can look at, not just on a monthly basis but a daily basis.”

Chris Cutter
COO, Blueprint

"With one of our clients, we were able to layout very clearly what was going on in each of the markets they operate in on a day-to-day or inter-day basis. We were able to show how we shifted dollars between different channels and how it was being effective or not, and if it wasn't how we were going to pivot. We were able to show the client pretty granularly on a creative by creative basis what offers were driving the most return on investment.

Tom Balamaci
Fractional CMO, TBDigital

"Part of what Onward does in a really great way is, I can outsource this problem to Jerry and the Onward team and have a high degree of trust that we can give each other good feeback... it is an extension of my team, and they are very intergrated into the business."

Nate Lyman
CTO, Songfinch

“Working with Onward has been a game changer. They took messy, inconsistent data and turned it into actionable insights our leadership can use immediately — changing how we operate and how we communicate value to customers.”

Shawn Dym
Board Member, Springbig

"Onward has expertise understanding what the big players do at scale, then being able to break those same concepts and problems down, and model it out from a data perspective."

Nate Lyman
CTO, Songfinch

"It's very easy to execute marketing when you have a single source of truth and you can point to the dashboard and see how you're doing day over day, month over month, and year over year. It's clear as day."

Ryan Donovan
CMO, 500 Level

“In the past, it was spending the marketing dollars, but never getting to the point where we were ready to scale it, and we just weren’t seeing results. With Onward, within the first month or two, it was clearly working.”

Danny Freed
CEO, Blueprint

“Some of the previous agencies we worked with, we didn't have any real time insight. We had some of our own internal dashboards, but it was mostly just a slideshow that they would walk us through once a week. The dashboard is really helpful because Onward and their team have made that the single source of truth, and it can pull from all the different metrics as needed.”

Danny Freed
CEO, Blueprint

"Understand what works and what doesn't, and this is where Onward has been awesome - let's then define what the next layer that we want to peel back is, and what the new level of granularity is."

Nate Lyman
CTO, Songfinch

"When you hire Onward you get expertise, you get project management, you get execution and media buying, you get engineer, you get a small scrappy team of digital marketers."

Ryan Donovan
CMO, 500 Level

"Part of what Onward does in a really great way is, I can outsource this problem to Jerry and the Onward team and have a high degree of trust that we can give each other good feeback... it is an extension of my team, and they are very intergrated into the business."

Nate Lyman
CTO, Songfinch

"Previous to Onward, we tried a bunch of different agencies... but I would go back to my tried and true, which was a single Google sheet with 100 tabs... but in this world it was, what if I saw this customer data, combine with this transactional data, combine with this marketing data."

John Williamson
CEO, Songfinch

“Our data sources are a little messy… it’s sort of all intertwined. The dashboard is really helpful, because Onward and their team have made that the single source of truth."

Danny Freed
CEO, Blueprint

“A standard partner in the paid ad world is just going to go into the platform and post the content and say some prayers. With Onward, data is the central glue that allows us all to see what’s working, see what’s not, and quickly iterate on doubling down on what’s working.”

Chris Cutter
COO, Blueprint