Case Studies

Real results for data-driven teams

See how SaaS, DTC, and marketplace brands cut waste, scaled ROAS, and unlocked ground-truth reporting with Onward’s data stack and performance experts.
Grow with Confidence
$250M+
Ad Spend Optimised
10+ Million
Events Processed Monthly
1,000+ Hours
Saved Monthly For Clients
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Success stories

Customer Testimonials

From early-stage founders to growth VPs, we work with operators who need clarity, not clutter—and results that speak for themselves.

"Onward has expertise understanding what the big players do at scale, then being able to break those same concepts and problems down, and model it out from a data perspective."

Nate Lyman
CTO, Songfinch

“We have data on five different platforms, and helping us figure out how to get it to the visualization, and have a single point of truth that we can look at, not just on a monthly basis but a daily basis.”

Chris Cutter
COO, Blueprint

“Working with Onward has been a game changer. They took messy, inconsistent data and turned it into actionable insights our leadership can use immediately — changing how we operate and how we communicate value to customers.”

Shawn Dym
Board Member, Springbig

"A lot of challenges in marketing stem from attribution, what are you giving credit to what source.  What I found working with Onward is not only is the strategy and visualization accurate, but the data science behind bringing the data to those visualizations is super reliable."

Tom Balamaci
Fractional CMO, TBDigital

“Some of the previous agencies we worked with, we didn't have any real time insight. We had some of our own internal dashboards, but it was mostly just a slideshow that they would walk us through once a week. The dashboard is really helpful because Onward and their team have made that the single source of truth, and it can pull from all the different metrics as needed.”

Danny Freed
CEO, Blueprint

"Media agencies, that world is broken... So a media agency they charge you on X percent based on how much they spend... you’re paying these gigantic monthly fees and you’re rewarding them for essentially turning up the volume and performing the same activities."

John Williamson
CEO, Songfinch

"Previous to Onward, we tried a bunch of different agencies... but I would go back to my tried and true, which was a single Google sheet with 100 tabs... but in this world it was, what if I saw this customer data, combine with this transactional data, combine with this marketing data."

John Williamson
CEO, Songfinch

“It feels very much like an extension of our team. Very authentic, very casual, very focused on the data and the results, but also not taking themselves too seriously or us too seriously, which is a good match with our culture.”

Danny Freed
CEO, Blueprint

"John, our CEO uses this analogy all the time, like we're lighting $100 bills on a fire to see in front of us in a cave. And then when it burns out, we just light another one."

Nate Lyman
CTO, Songfinch

“A standard partner in the paid ad world is just going to go into the platform and post the content and say some prayers. With Onward, data is the central glue that allows us all to see what’s working, see what’s not, and quickly iterate on doubling down on what’s working.”

Chris Cutter
COO, Blueprint

“Our team used to juggle multiple tools, dashboards, and reports. Now, with Onward, our internal reports and meetings are built with logic from their dashboards, simplifying everything and letting us go way deeper.”

Tyler Morley
Senior Manager International Strategy, Dr. Squatch

“Anyone who says ‘Hey, we are thinking about bringing on an ad agency.’, I give them the story of us using a bunch, then we found Onward.”

Danny Freed
CEO, Blueprint

"When you hire Onward you get expertise, you get project management, you get execution and media buying, you get engineer, you get a small scrappy team of digital marketers."

Ryan Donovan
CMO, 500 Level

"Part of what Onward does in a really great way is, I can outsource this problem to Jerry and the Onward team and have a high degree of trust that we can give each other good feeback... it is an extension of my team, and they are very intergrated into the business."

Nate Lyman
CTO, Songfinch

"Previous to Onward, we tried a bunch of different agencies... but I would go back to my tried and true, which was a single Google sheet with 100 tabs... but in this world it was, what if I saw this customer data, combine with this transactional data, combine with this marketing data."

John Williamson
CEO, Songfinch

“Our data sources are a little messy… it’s sort of all intertwined. The dashboard is really helpful, because Onward and their team have made that the single source of truth."

Danny Freed
CEO, Blueprint

“A standard partner in the paid ad world is just going to go into the platform and post the content and say some prayers. With Onward, data is the central glue that allows us all to see what’s working, see what’s not, and quickly iterate on doubling down on what’s working.”

Chris Cutter
COO, Blueprint