Case Studies

Real results for data-driven teams

See how SaaS, DTC, and marketplace brands cut waste, scaled ROAS, and unlocked ground-truth reporting with Onward’s data stack and performance experts.
Grow with Confidence
$250M+
Ad Spend Optimised
10+ Million
Events Processed Monthly
1,000+ Hours
Saved Monthly For Clients
View all
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Success stories

Customer Testimonials

From early-stage founders to growth VPs, we work with operators who need clarity, not clutter—and results that speak for themselves.

"If I got my way at the beginning, I would have wanted them to dive into performance marketing initiatives...

...but we're not in a world where we're going to charge you on X percent of ad spend, we're just going to find ways to spend more dollars. Beginning the relationship there... opened up this space of trust."

John Williamson
CEO, Songfinch

"Onward has expertise understanding what the big players do at scale, then being able to break those same concepts and problems down, and model it out from a data perspective."

Nate Lyman
CTO, Songfinch

“Onward, because they are sophisticated with data, were able to track all the events in our funnel.”

Chris Cutter
COO, Blueprint

"I'm up at 1:30 in the mroning trying to get answers on data, and in my Slack are 2-3 people from Onward... And they're matching that hustle... I've never had that in a data partner."

John Williamson
CEO, Songfinch

"Onward came in and tried to really understand at a deep level how we operated, the nuances of how we define metric, how non-traditional our flow is. And supported us to define our reporting needs."

Nate Lyman
CTO, Songfinch

"One thing that I really like is we have a shared Slack channel... and we identify new opportunities to iterate on the dashboard, and they become available really quickly."

Nate Lyman
CTO, Songfinch

"Anyone can do the data problem, anyone can pull the marketing levers. But understanding how to harvest value in real time, as you build out more sophistication, thats where the value is. I think that's where Onward set themselves apart."

Nate Lyman
CTO, Songfinch

"When you hire Onward you get expertise, you get project management, you get execution and media buying, you get engineer, you get a small scrappy team of digital marketers."

Ryan Donovan
CMO, 500 Level

"When you hire Onward you get expertise, you get project management, you get execution and media buying, you get engineer, you get a small scrappy team of digital marketers."

Ryan Donovan
Founder, Declaration Brands

"A lot of challenges in marketing stem from attribution, what are you giving credit to what source.  What I found working with Onward is not only is the strategy and visualization accurate, but the data science behind bringing the data to those visualizations is super reliable."

Tom Balamaci
Fractional CMO, TBDigital

"I've been able to not have to go into the weeds and check every single piece of data. I have the assurance that with Onward's expertise the connections are being made and the data is being validated."

Tom Balamaci
Fractional CMO, TBDigital

"Part of what Onward does in a really great way is, I can outsource this problem to Jerry and the Onward team and have a high degree of trust that we can give each other good feeback... it is an extension of my team, and they are very intergrated into the business."

Nate Lyman
CTO, Songfinch

"When you hire Onward you get expertise, you get project management, you get execution and media buying, you get engineer, you get a small scrappy team of digital marketers."

Ryan Donovan
CMO, 500 Level

"Part of what Onward does in a really great way is, I can outsource this problem to Jerry and the Onward team and have a high degree of trust that we can give each other good feeback... it is an extension of my team, and they are very intergrated into the business."

Nate Lyman
CTO, Songfinch

"Previous to Onward, we tried a bunch of different agencies... but I would go back to my tried and true, which was a single Google sheet with 100 tabs... but in this world it was, what if I saw this customer data, combine with this transactional data, combine with this marketing data."

John Williamson
CEO, Songfinch

“Our data sources are a little messy… it’s sort of all intertwined. The dashboard is really helpful, because Onward and their team have made that the single source of truth."

Danny Freed
CEO, Blueprint

“A standard partner in the paid ad world is just going to go into the platform and post the content and say some prayers. With Onward, data is the central glue that allows us all to see what’s working, see what’s not, and quickly iterate on doubling down on what’s working.”

Chris Cutter
COO, Blueprint