Real results for data-driven teams

“Some of the previous agencies we worked with, we didn't have any real time insight. We had some of our own internal dashboards, but it was mostly just a slideshow that they would walk us through once a week. The dashboard is really helpful because Onward and their team have made that the single source of truth, and it can pull from all the different metrics as needed.”

"John, our CEO uses this analogy all the time, like we're lighting $100 bills on a fire to see in front of us in a cave. And then when it burns out, we just light another one."

"It's a very simple approach, but once you operationalize it, it allows you to make better decisions and allows you to scale, and it allows you to truly be profitable."

“Onward is fast, and iterative, and experimental, and intelligent, and having been a founder and CEO in the venture-backed tech world, these are people I would hire. These are people I would want as a part of my culture.”

“In the past, it was spending the marketing dollars, but never getting to the point where we were ready to scale it, and we just weren’t seeing results. With Onward, within the first month or two, it was clearly working.”

"Media agencies, that world is broken... So a media agency they charge you on X percent based on how much they spend... you’re paying these gigantic monthly fees and you’re rewarding them for essentially turning up the volume and performing the same activities."

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"If I got my way at the beginning, I would have wanted them to dive into performance marketing initiatives...

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...but we're not in a world where we're going to charge you on X percent of ad spend, we're just going to find ways to spend more dollars. Beginning the relationship there... opened up this space of trust."

“It feels very much like an extension of our team. Very authentic, very casual, very focused on the data and the results, but also not taking themselves too seriously or us too seriously, which is a good match with our culture.”

"With one of our clients, we were able to layout very clearly what was going on in each of the markets they operate in on a day-to-day or inter-day basis. We were able to show how we shifted dollars between different channels and how it was being effective or not, and if it wasn't how we were going to pivot. We were able to show the client pretty granularly on a creative by creative basis what offers were driving the most return on investment.

"Onward has expertise understanding what the big players do at scale, then being able to break those same concepts and problems down, and model it out from a data perspective."

“Our team used to juggle multiple tools, dashboards, and reports. Now, with Onward, our internal reports and meetings are built with logic from their dashboards, simplifying everything and letting us go way deeper.”

"When you hire Onward you get expertise, you get project management, you get execution and media buying, you get engineer, you get a small scrappy team of digital marketers."

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