Case Studies

Real results for data-driven teams

See how SaaS, DTC, and marketplace brands cut waste, scaled ROAS, and unlocked ground-truth reporting with Onward’s data stack and performance experts.
Grow with Confidence
$250M+
Ad Spend Optimised
10+ Million
Events Processed Monthly
1,000+ Hours
Saved Monthly For Clients
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Success stories

Customer Testimonials

From early-stage founders to growth VPs, we work with operators who need clarity, not clutter—and results that speak for themselves.

“Our team used to juggle multiple tools, dashboards, and reports. Now, with Onward, our internal reports and meetings are built with logic from their dashboards, simplifying everything and letting us go way deeper.”

Tyler Morley
Senior Manager International Strategy, Dr. Squatch

"Onward came in and tried to really understand at a deep level how we operated, the nuances of how we define metric, how non-traditional our flow is. And supported us to define our reporting needs."

Nate Lyman
CTO, Songfinch

“What Onward’s fixed model represents is an understanding of what the value you bring represents regardless of size or scale. Bringing valuable expertise at a reliable and predictable price point, which I do think is a better model.”

Chris Cutter
COO, Blueprint

"We were able to aggregate the data to more clearly see in buckets which products and offers were working and really help the client iterate on growth strategy a lot faster than they had done before. We sped up execution, testing and learning, more quickly able stop what wasn't working and accelerate spend in areas that had opportunities for the client."

Tom Balamaci
Fractional CMO, TBDigital

"Understand what works and what doesn't, and this is where Onward has been awesome - let's then define what the next layer that we want to peel back is, and what the new level of granularity is."

Nate Lyman
CTO, Songfinch

"It's very easy to execute marketing when you have a single source of truth and you can point to the dashboard and see how you're doing day over day, month over month, and year over year. It's clear as day."

Ryan Donovan
CMO, 500 Level

"Onward has expertise understanding what the big players do at scale, then being able to break those same concepts and problems down, and model it out from a data perspective."

Nate Lyman
CTO, Songfinch

“In the past, it was spending the marketing dollars, but never getting to the point where we were ready to scale it, and we just weren’t seeing results. With Onward, within the first month or two, it was clearly working.”

Danny Freed
CEO, Blueprint

"I'm up at 1:30 in the mroning trying to get answers on data, and in my Slack are 2-3 people from Onward... And they're matching that hustle... I've never had that in a data partner."

John Williamson
CEO, Songfinch

"Data visualization for me is a key piece of the offering as a fractional executive. To be able to talk to a CEO, marketing manager, the board or investors, and show them visually what's going on in a clear way is very important. To have Onward as a partner in creating those visualizations and being a thought partner with me has been super valuable."

Tom Balamaci
Fractional CMO, TBDigital

“Anyone who says ‘Hey, we are thinking about bringing on an ad agency.’, I give them the story of us using a bunch, then we found Onward.”

Danny Freed
CEO, Blueprint

"Anyone can do the data problem, anyone can pull the marketing levers. But understanding how to harvest value in real time, as you build out more sophistication, thats where the value is. I think that's where Onward set themselves apart."

Nate Lyman
CTO, Songfinch

"When you hire Onward you get expertise, you get project management, you get execution and media buying, you get engineer, you get a small scrappy team of digital marketers."

Ryan Donovan
CMO, 500 Level

"Part of what Onward does in a really great way is, I can outsource this problem to Jerry and the Onward team and have a high degree of trust that we can give each other good feeback... it is an extension of my team, and they are very intergrated into the business."

Nate Lyman
CTO, Songfinch

"Previous to Onward, we tried a bunch of different agencies... but I would go back to my tried and true, which was a single Google sheet with 100 tabs... but in this world it was, what if I saw this customer data, combine with this transactional data, combine with this marketing data."

John Williamson
CEO, Songfinch

“Our data sources are a little messy… it’s sort of all intertwined. The dashboard is really helpful, because Onward and their team have made that the single source of truth."

Danny Freed
CEO, Blueprint

“A standard partner in the paid ad world is just going to go into the platform and post the content and say some prayers. With Onward, data is the central glue that allows us all to see what’s working, see what’s not, and quickly iterate on doubling down on what’s working.”

Chris Cutter
COO, Blueprint