Real results for data-driven teams

"Previous to Onward, we tried a bunch of different agencies... but I would go back to my tried and true, which was a single Google sheet with 100 tabs... but in this world it was, what if I saw this customer data, combine with this transactional data, combine with this marketing data."

“A standard partner in the paid ad world is just going to go into the platform and post the content and say some prayers. With Onward, data is the central glue that allows us all to see what’s working, see what’s not, and quickly iterate on doubling down on what’s working.”

"Anyone can do the data problem, anyone can pull the marketing levers. But understanding how to harvest value in real time, as you build out more sophistication, thats where the value is. I think that's where Onward set themselves apart."

"Media agencies, that world is broken... So a media agency they charge you on X percent based on how much they spend... you’re paying these gigantic monthly fees and you’re rewarding them for essentially turning up the volume and performing the same activities."

‍

“We wanted to test Facebook and Instagram, in the early days Onward was scrappy and helped us get some tests out there and use free tools to help get tests out for the graphics.

‍

We weren’t paying them directly for graphic design services, it was included because their incentives were aligned with ours."

"A lot of challenges in marketing stem from attribution, what are you giving credit to what source.  What I found working with Onward is not only is the strategy and visualization accurate, but the data science behind bringing the data to those visualizations is super reliable."

"For me, not having to spend time and mental effort on checking work, explaining how connections get made, making sure the attribution windows are the same, has saved me a ton of time and helped us put our best foot forward with clients."

"If I got my way at the beginning, I would have wanted them to dive into performance marketing initiatives...

‍

...but we're not in a world where we're going to charge you on X percent of ad spend, we're just going to find ways to spend more dollars. Beginning the relationship there... opened up this space of trust."

“We have data on five different platforms, and helping us figure out how to get it to the visualization, and have a single point of truth that we can look at, not just on a monthly basis but a daily basis.”

"Onward has expertise understanding what the big players do at scale, then being able to break those same concepts and problems down, and model it out from a data perspective."

"I'm up at 1:30 in the mroning trying to get answers on data, and in my Slack are 2-3 people from Onward... And they're matching that hustle... I've never had that in a data partner."

"I've been able to not have to go into the weeds and check every single piece of data. I have the assurance that with Onward's expertise the connections are being made and the data is being validated."