Case Studies

Real results for data-driven teams

See how SaaS, DTC, and marketplace brands cut waste, scaled ROAS, and unlocked ground-truth reporting with Onward’s data stack and performance experts.
Grow with Confidence
$250M+
Ad Spend Optimised
10+ Million
Events Processed Monthly
1,000+ Hours
Saved Monthly For Clients
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Success stories

Customer Testimonials

From early-stage founders to growth VPs, we work with operators who need clarity, not clutter—and results that speak for themselves.

“We wanted to test Facebook and Instagram, in the early days Onward was scrappy and helped us get some tests out there and use free tools to help get tests out for the graphics.

We weren’t paying them directly for graphic design services, it was included because their incentives were aligned with ours."

Danny Freed
CEO, Blueprint

"I felt with Onward I could trust in execution on media buying and media strategy, but also their ability to provide the visibility, feedback loop and insights that would allow us to grow client businesses"

Tom Balamaci
Fractional CMO, TBDigital

"We were able to aggregate the data to more clearly see in buckets which products and offers were working and really help the client iterate on growth strategy a lot faster than they had done before. We sped up execution, testing and learning, more quickly able stop what wasn't working and accelerate spend in areas that had opportunities for the client."

Tom Balamaci
Fractional CMO, TBDigital

"When you hire Onward you get expertise, you get project management, you get execution and media buying, you get engineer, you get a small scrappy team of digital marketers."

Ryan Donovan
Founder, Declaration Brands

"One thing that I really like is we have a shared Slack channel... and we identify new opportunities to iterate on the dashboard, and they become available really quickly."

Nate Lyman
CTO, Songfinch

"If I got my way at the beginning, I would have wanted them to dive into performance marketing initiatives...

...but we're not in a world where we're going to charge you on X percent of ad spend, we're just going to find ways to spend more dollars. Beginning the relationship there... opened up this space of trust."

John Williamson
CEO, Songfinch

"It's a very simple approach, but once you operationalize it, it allows you to make better decisions and allows you to scale, and it allows you to truly be profitable."

Ryan Donovan
CMO, 500 Level

"Onward came in and tried to really understand at a deep level how we operated, the nuances of how we define metric, how non-traditional our flow is. And supported us to define our reporting needs."

Nate Lyman
CTO, Songfinch

"For me, not having to spend time and mental effort on checking work, explaining how connections get made, making sure the attribution windows are the same, has saved me a ton of time and helped us put our best foot forward with clients."

Tom Balamaci
Fractional CMO, TBDigital

"I'm up at 1:30 in the mroning trying to get answers on data, and in my Slack are 2-3 people from Onward... And they're matching that hustle... I've never had that in a data partner."

John Williamson
CEO, Songfinch

“Working with Onward has been a game changer. They took messy, inconsistent data and turned it into actionable insights our leadership can use immediately — changing how we operate and how we communicate value to customers.”

Shawn Dym
Board Member, Springbig

"When you hire Onward you get expertise, you get project management, you get execution and media buying, you get engineer, you get a small scrappy team of digital marketers."

Ryan Donovan
CMO, 500 Level

"When you hire Onward you get expertise, you get project management, you get execution and media buying, you get engineer, you get a small scrappy team of digital marketers."

Ryan Donovan
CMO, 500 Level

"Part of what Onward does in a really great way is, I can outsource this problem to Jerry and the Onward team and have a high degree of trust that we can give each other good feeback... it is an extension of my team, and they are very intergrated into the business."

Nate Lyman
CTO, Songfinch

"Previous to Onward, we tried a bunch of different agencies... but I would go back to my tried and true, which was a single Google sheet with 100 tabs... but in this world it was, what if I saw this customer data, combine with this transactional data, combine with this marketing data."

John Williamson
CEO, Songfinch

“Our data sources are a little messy… it’s sort of all intertwined. The dashboard is really helpful, because Onward and their team have made that the single source of truth."

Danny Freed
CEO, Blueprint

“A standard partner in the paid ad world is just going to go into the platform and post the content and say some prayers. With Onward, data is the central glue that allows us all to see what’s working, see what’s not, and quickly iterate on doubling down on what’s working.”

Chris Cutter
COO, Blueprint