Real results for data-driven teams

“In the past, it was spending the marketing dollars, but never getting to the point where we were ready to scale it, and we just weren’t seeing results. With Onward, within the first month or two, it was clearly working.”

"When you hire Onward you get expertise, you get project management, you get execution and media buying, you get engineer, you get a small scrappy team of digital marketers."

"Understand what works and what doesn't, and this is where Onward has been awesome - let's then define what the next layer that we want to peel back is, and what the new level of granularity is."

“Some of the previous agencies we worked with, we didn't have any real time insight. We had some of our own internal dashboards, but it was mostly just a slideshow that they would walk us through once a week. The dashboard is really helpful because Onward and their team have made that the single source of truth, and it can pull from all the different metrics as needed.”

“Working with Onward has been a game changer. They took messy, inconsistent data and turned it into actionable insights our leadership can use immediately — changing how we operate and how we communicate value to customers.”

"Anyone can do the data problem, anyone can pull the marketing levers. But understanding how to harvest value in real time, as you build out more sophistication, thats where the value is. I think that's where Onward set themselves apart."

"So again, they just feel like an extension of the team, just like you would pay a person or a group of people to, to do the work.

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And everyone is sort of aligned around wanting to achieve the outcomes."

"With one of our clients, we were able to layout very clearly what was going on in each of the markets they operate in on a day-to-day or inter-day basis. We were able to show how we shifted dollars between different channels and how it was being effective or not, and if it wasn't how we were going to pivot. We were able to show the client pretty granularly on a creative by creative basis what offers were driving the most return on investment.

"Onward came in and tried to really understand at a deep level how we operated, the nuances of how we define metric, how non-traditional our flow is. And supported us to define our reporting needs."

“Our team used to juggle multiple tools, dashboards, and reports. Now, with Onward, our internal reports and meetings are built with logic from their dashboards, simplifying everything and letting us go way deeper.”

“It feels very much like an extension of our team. Very authentic, very casual, very focused on the data and the results, but also not taking themselves too seriously or us too seriously, which is a good match with our culture.”

“The authenticity is also with the results, not every test we’ve run has worked, so when it doesnt work its not like they try and claim it worked. It’s like ‘Hey this didn’t work. Here’s the next thing we can try, here’s the learnings.’, and Onward we go. (no pun intended)”