Real results for data-driven teams

“Some of the previous agencies we worked with, we didn't have any real time insight. We had some of our own internal dashboards, but it was mostly just a slideshow that they would walk us through once a week. The dashboard is really helpful because Onward and their team have made that the single source of truth, and it can pull from all the different metrics as needed.”

“It feels very much like an extension of our team. Very authentic, very casual, very focused on the data and the results, but also not taking themselves too seriously or us too seriously, which is a good match with our culture.”

"With one of our clients, we were able to layout very clearly what was going on in each of the markets they operate in on a day-to-day or inter-day basis. We were able to show how we shifted dollars between different channels and how it was being effective or not, and if it wasn't how we were going to pivot. We were able to show the client pretty granularly on a creative by creative basis what offers were driving the most return on investment.

"It's a very simple approach, but once you operationalize it, it allows you to make better decisions and allows you to scale, and it allows you to truly be profitable."

"Understand what works and what doesn't, and this is where Onward has been awesome - let's then define what the next layer that we want to peel back is, and what the new level of granularity is."

"It's very easy to execute marketing when you have a single source of truth and you can point to the dashboard and see how you're doing day over day, month over month, and year over year. It's clear as day."

"I felt with Onward I could trust in execution on media buying and media strategy, but also their ability to provide the visibility, feedback loop and insights that would allow us to grow client businesses"

“Onward, because they are sophisticated with data, were able to track all the events in our funnel.”

"Media agencies, that world is broken... So a media agency they charge you on X percent based on how much they spend... you’re paying these gigantic monthly fees and you’re rewarding them for essentially turning up the volume and performing the same activities."

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“We wanted to test Facebook and Instagram, in the early days Onward was scrappy and helped us get some tests out there and use free tools to help get tests out for the graphics.

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We weren’t paying them directly for graphic design services, it was included because their incentives were aligned with ours."

“Our data sources are a little messy… it’s sort of all intertwined. The dashboard is really helpful, because Onward and their team have made that the single source of truth."

"If I got my way at the beginning, I would have wanted them to dive into performance marketing initiatives...

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...but we're not in a world where we're going to charge you on X percent of ad spend, we're just going to find ways to spend more dollars. Beginning the relationship there... opened up this space of trust."